The feature also offers insight into music from specific years you stream often, the music or podcast you listen to frequently at a specific time of day, your unique mix of genres/topics and more. Only You begins with a unique artist pairing, so for me it highlighted how I might jump from Eric Church to Pet Shop Boys. Like the 2020 installment of Wrapped, Only You is a shareable story-driven setup that allows you to watch the various aspects of your streaming behavior like you would daily updates at the top of your Instagram feed. Where the end-of-year Wrapped feature can tell you your top artists and songs, the company explains that Only You offers details on how you listen - and what makes your combinations different from anyone else. Today, Spotify revealed its latest iteration called Only You. Whether its a road trip mix or your most-streamed tunes of the year, the company is constantly coming up with new ways to put your behavior to work on something new. “‘Only you’ celebrates the uniqueness of each listener through fun stories that highlight the diverse tastes and interests across our global community,” Neal Gorevic, global head of consumer marketing at Spotify, said.Spotify regularly produces "experiences" that offer insight into your streaming habit, usually leaving you with new playlists to fit your audio preferences. It was created by Astrid Andujar, Andrew Lindsay, Colette McIntyre, Carolina Perez Siam, Edward Yeung, Noel Yeo and Gabrielle Westfield, and directed by Similar But Different through Division7. The campaign launched yesterday (2 June), alongside personalised playlists, digital and outdoor activity.
“Harry Styles has over 34 million monthly listeners on Spotify, but only you could play Adore You 15 times in a row while cramming for finals,” an ad supporting the experience declares while a hardworking listener stares intensely at people dressed like the former One Direction member. The in-app experience also includes an audio birth chart – which features each consumer’s top artist over the past six months (sun), their most emotional artist (moon) and an artist they’ve recently connected with (rising) – as well as three artists they would invite to a dinner party. Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users.Ĭreated in-house by Spotify, “Only you” features genres, songs and artist pairings that are unique to each listener.
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